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Common generalist title and broad multi-channel skill requirements increase candidate competition.
Digital marketing platforms and skills are easily transferable across industries.
Explicit 1–2 years requirement plus mandatory Google/Meta ads and analytics skills create moderate screening.
Plan and manage digital advertising campaigns across Google Ads, Meta Ads, and YouTube Ads focusing on generating quality leads for courses and training programs.
Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube to drive brand awareness and student acquisition.
Monitor and optimize paid campaigns for ROI and conversions, coordinate with content/design teams, manage WhatsApp and email marketing, and track campaign performance with reporting.
1–2 years of experience in Digital Marketing.
Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
Hands-on experience with Google Ads and Meta Ads mandatory.
Knowledge of SEO, SEM, Google Analytics, and conversion tracking.
Experience or familiarity with EdTech, online courses, coaching, or training domains.
Ability to work performance-driven in a fast-paced marketing environment.
Basic knowledge of CRM/lead management tools and creative-design tools like Canva is a plus.