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Known brand, mid-level generalist title, broad skillset and likely metro scope drive high competition.
Trade and experiential marketing skills transfer across sectors but sector experience is preferred.
Explicit 4–5 years and specialized trade/experiential marketing experience required increases screening rigor.
Own and execute the annual Trade Marketing strategy, retail visibility and experiential marketing programs across multiple channels including retail outlets, Experience Centres, and BTL activations.
Lead major events, exhibitions, and partner activations with measurable success metrics such as sales impact, lead generation, and brand engagement.
Manage agencies, vendors, budgets and develop trade marketing dashboards for monitoring activation impact, compliance, and ROI.
4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing.
Experience managing multi-city activations, retail programs, exhibitions, and external agencies/vendors independently.
Strong skills in data handling and reporting tools; Microsoft Excel and PowerPoint necessary; Power BI is an advantage.
Work Experience Required: 4-5 years in related marketing fields; Experience in Building Materials & allied categories preferred but not mandatory.
Operates effectively at the intersection of brand strategy and sales execution with strong commercial orientation towards measurable business outcomes.
Experienced in managing complex, multi-stakeholder projects including vendor ecosystems and budget oversight within trade marketing environments.
Comfortable using data-driven decision making and dashboard tools to measure marketing impact and optimize strategies continuously.