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Metro-based senior B2B marketing role with common skillset and broad candidate pool.
Skills are partially transferable but ITS/B2B specialization and regional market knowledge increase domain specificity.
Explicit 8+ years requirement, industry-specific B2B experience and required tool proficiencies make filtering strict.
Maintain and validate target account and prospect databases focused on ITS sales across US, Europe, and UAE to support cold calling and lead generation efforts.
Provide segmented and validated email lists to Digital Marketing for B2B campaigns, and deliver insights to improve campaign performance.
Research and support trade show/event activities including attendee analysis, competitor tracking, and post-event lead quality assessment to drive qualified lead generation.
8+ years of experience in B2B market research, sales intelligence, or marketing analytics, preferably in IT/Tech/Consulting.
Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field.
Proficiency with CRM systems and research tools such as LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo, Hoovers, Crunchbase, SEMrush, Gartner.
Willingness to work from office in Baner, Pune with shift timing 03:00 PM IST to 12:00 AM IST.
Experienced in ITS/B2B technology market landscapes specifically across US, Europe, and UAE regions with relevant domain knowledge.
Demonstrated ability to translate market research and competitive intelligence into actionable sales and marketing insights.
Capable of collaborating cross-functionally with Sales, Digital Marketing, and Product teams to prioritize market segments and improve lead quality.