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Mid-level paid-media role in metro with popular title and strong employer brand increases competition.
Paid-media skills and analytics are highly transferable across industries.
Explicit 3–5 years requirement plus platform and analytics expertise creates moderate shortlisting strictness.
Develop, implement, and optimize paid media campaigns across search, social, display, video, and programmatic platforms to maximize performance and ROI.
Manage media planning, buying processes, budget allocation, and audience targeting for paid media channels.
Analyze campaign performance data and report insights using tools like Looker Studio, Power BI, and Tableau to inform strategy adjustments.
3-5 years of experience in digital marketing with a focus on paid media.
Advanced knowledge of bidding strategies including manual CPC, enhanced CPC, target CPA, target ROAS, and maximize conversions.
Experience with major advertising platforms such as Meta Ads, LinkedIn Advertising, and programmatic platforms.
Bachelor's degree in Marketing, Business, or related field (or equivalent experience); On-site location: Gurugram, Haryana.
Expertise in managing complex paid media campaigns across multiple digital channels with measurable impact on ROI.
Strong analytical skills enabling the translation of complex campaign data into actionable insights and optimization strategies.
Experience working in a collaborative environment with cross-functional teams to align paid media efforts with overall marketing strategy.