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Strong employer brand, mid-level experience, metro location, and generalist multi-channel role increase applicant competition.
Core CDP and campaign automation skills transfer across industries, though deliverability and compliance add moderate domain bias.
Explicit 3-5 year requirement plus CDP, orchestration, QA and deliverability skills make filtering strict.
Design, build, and optimize multi-channel customer journeys using Customer Data Platform and orchestration tools across Email, SMS, Push, and In-App channels.
Execute end-to-end campaign workflows including requirements gathering, deployment, monitoring, and performance reporting with a test-and-learn approach.
Perform quality assurance including pre-flight checks, segmentation validation, defect documentation, and support automation of QA processes to improve scalability and compliance.
3-5 years experience in marketing automation, CRM execution, or digital campaign operations.
Working knowledge of Customer Data Platforms (CDPs) and audience segmentation principles.
Experience with multi-channel journey building and QA processes including rendering validation and link testing.
Work Experience Required: 3-5 years
Experienced in managing structured multi-channel marketing campaigns in a fast-paced, global environment with ability to handle multiple workflows.
Familiar with QA automation or scripting tools supporting defect reduction and operational scalability.
Able to collaborate with cross-functional teams such as Data, Martech, Brand, QA and Deliverability to enhance campaign quality and compliance.