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Generalist Key Account Manager title increases applicant competition despite smaller local employer and non-metro location.
Account management skills transferable, but digital-marketing domain knowledge creates moderate industry specificity.
No explicit years but requires proven account management and digital-marketing knowledge, so moderate filtering.
Manage and nurture relationships with key clients to ensure satisfaction and retention.
Understand client needs and objectives to align solutions and identify upselling/cross-selling opportunities.
Collaborate with internal teams to fulfill client requirements and maintain accurate client records and performance reports.
Proven experience in client relationship management or account management.
Bachelor’s degree in Business Administration, Marketing, or a related field.
Knowledge of the digital marketing industry and services.
Work Experience Required: Not explicitly mentioned in the JD.
Experience operating in client-facing roles with strategic account management tasks.
Ability to balance client service with business growth through upselling and cross-selling.
Background or familiarity with digital marketing services and industry dynamics.