Group Manager - Trade and Experiential Marketing
Legrand Group (company site, opens in a new tab)4–5 yrsMumbaiOn-siteDirect career pageEst. 12–18 LPA
Posted on 3 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute the annual Trade Marketing strategy including retail visibility, POSM deployment, and differentiated interventions for priority categories and new launches.
- Lead end-to-end experiential marketing programs, BTL activations, and event participation focusing on customer/shopper experience, sales conversion, and brand premiumization.
- Manage multi-city activations, vendor/agency partnerships, budgets, and data-driven dashboards linking marketing activities to sales outcomes and ROI.
Minimum Requirements
- 4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing.
- Experience managing multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors independently.
- Strong skills in Excel and PowerPoint; familiarity with reporting tools like Power BI is advantageous.
- Willingness to travel extensively across India.
Ideal Candidate Profile
- Proven ability to link marketing activities to commercial outcomes such as sales growth, lead generation, conversion, and premium mix.
- Experienced in managing complex projects involving cross-functional stakeholders, multiple vendors, and tight timelines.
- Background preferably in Building Materials & allied categories, but experience in Telecom or similar sectors is considered relevant.