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Strong employer brand, metro location, mid-level 4-5 years, broadly appealing marketing skills make hiring very competitive.
Role requires trade and experiential marketing expertise, somewhat transferable across FMCG, telecom and retail sectors.
Explicit 4-5 years plus mandatory trade/experiential marketing and agency/vendor expertise increases filtering rigor.
Own and execute the annual Trade Marketing strategy including retail visibility, POSM deployment, and differentiated interventions for priority categories and new launches.
Lead end-to-end experiential marketing programs, BTL activations, and event participation focusing on customer/shopper experience, sales conversion, and brand premiumization.
Manage multi-city activations, vendor/agency partnerships, budgets, and data-driven dashboards linking marketing activities to sales outcomes and ROI.
4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing.
Experience managing multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors independently.
Strong skills in Excel and PowerPoint; familiarity with reporting tools like Power BI is advantageous.
Willingness to travel extensively across India.
Proven ability to link marketing activities to commercial outcomes such as sales growth, lead generation, conversion, and premium mix.
Experienced in managing complex projects involving cross-functional stakeholders, multiple vendors, and tight timelines.
Background preferably in Building Materials & allied categories, but experience in Telecom or similar sectors is considered relevant.