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Tier-1 employer, metro location, common marketing title, and broad oncology/diagnostics requirements increase competition.
Highly specialized oncology, pathology and NGS focus limits transferability across industries.
Explicit 8+ years, specialized oncology/NGS experience and strong compliance requirements make screening stringent.
Lead marketing strategy and execution for Roche's One Oncology portfolio in India, focusing on Pathology, Foundation Medicine, and Next-Generation Sequencing (NGS).
Drive multi-channel marketing campaigns, new product launches, and portfolio expansion in pathology and molecular diagnostics, defining and tracking marketing KPIs.
Manage KOL engagement, develop marketing collaterals, lead awareness and lead-generation initiatives, and coordinate cross-functional teams including compliance and budget management.
At least 8 years of product marketing experience in oncology with exposure to pathology and tissue diagnostics preferred.
Degree in engineering, life sciences, marketing, or related field; MBA/BBA in Marketing preferred.
Experience in tissue diagnostics is strongly preferred; familiarity with Foundation Medicine and NGS workflows highly desirable.
Work Experience Required: Minimum 8+ years in product marketing within oncology domain.
Experienced marketing leader with proven success in oncology, pathology, or molecular diagnostics, capable of developing and executing high-impact strategies in a matrix environment.
Strong analytical, communication, and stakeholder engagement skills with ability to translate scientific information into compelling narratives.
Demonstrates strategic thinking, ability to drive change, compliance orientation, and mentorship skills for junior talent in a fast-paced healthcare diagnostics context.