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Known networking vendor, mid-level generalist APAC marketing role in metro Pune increases candidate competition.
Requires B2B technology marketing and APAC market knowledge, making background moderately important and less transferable.
Explicit 5+ years B2B marketing, required CRM/automation proficiency, and product marketing skills raise screening strictness.
Develop and localize product marketing content and sales enablement assets tailored for APAC technical and business audiences.
Collaborate with sales, engineering, and global marketing to execute integrated demand-generation campaigns and monitor basic campaign performance.
Support channel marketing and partner joint campaigns ensuring alignment and effective communication across APAC markets.
Minimum 5 years of experience in B2B technology marketing with a focus on product or technical marketing execution.
Good technical understanding with ability to simplify complex technology concepts for marketing content.
Proficient in CRM (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and basic marketing analytics.
Familiarity and awareness of APAC markets’ customer needs and cultural nuances.
Experienced in working collaboratively across sales, engineering, and global marketing teams in a fast-paced environment.
Strong project coordination skills capable of managing multiple tasks and deadlines effectively.
Comfortable creating both technical and customer-friendly content for enterprise technology products, preferably with knowledge of networking.