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Tier-1 brand, metro location, popular mid-level campaign role, and unspecified experience increase applicant competition.
Campaign operations skills are transferable across industries, though CleverTap-specific expertise reduces portability somewhat.
Mandatory CleverTap expertise, webhook and SOP adherence create moderate technical and process filters.
Manage end-to-end execution of multi-channel marketing campaigns using CleverTap (Push, Email, SMS, WhatsApp, etc).
Coordinate with Category, Growth, and Traffic teams to ensure accurate setup, timely approvals, and performance monitoring of campaigns.
Perform data validation, campaign QC, anomaly detection, and scheduling according to SOP guidelines.
Mandatory hands-on experience with CleverTap including campaign creation, audience segmentation, event triggers, and journey setup.
Proficiency in data fetching, validation, and cross-referencing campaign metrics from multiple sources (Google Sheets/Excel).
Experience handling operational tasks with strong attention to detail and ability to follow multi-step SOPs consistently.
Work Experience Required: Not explicitly mentioned in the JD.
Detail-oriented operator with proven ability managing multi-channel digital campaigns at scale using CleverTap in fast-paced environments.
Strong collaborator who can coordinate effectively across multiple internal teams to ensure alignment and compliance.
Experienced in campaign data analytics and quality control with strong process adherence and timely execution skills.