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Tier-1 brand, metro location, mid-level generalist Brand Manager title, and exact years required increase competition density.
Medium because core marketing and brand skills transfer across industries, though FMCG and Indian-market experience matter.
High due to explicit MBA from Tier-1 requirement, precise 5-6 years experience, and P&L/market expertise mandates.
Drive brand strategy and growth for Perk in the Indian market through data-driven planning aligned with business objectives.
Lead integrated marketing activation campaigns across digital, ATL, BTL, and trade channels, managing agency and partner collaborations.
Own marketing budgets and PnL elements; monitor KPIs and optimize for ROI; collaborate cross-functionally for brand alignment and execution.
MBA from a Tier 1 Business School is mandatory.
5 to 6 years of progressive experience in brand activation and brand equity management in the Indian consumer market.
At least 2 years experience managing integrated brand activation campaigns.
Work Experience Required: 5 to 6 years in relevant brand management roles in Indian market.
Experienced in strategic brand planning with ability to synthesize complex market and consumer data into actionable plans.
Demonstrated success leading multi-channel marketing campaigns and cross-functional teams in fast-paced consumer goods environment.
Strong analytical and financial management skills with ownership of marketing budgets and brand PnL metrics.