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Tier-1 brand, metro locations, common product title, and broad skillset increase applicant competition.
Strong preference for data/cloud/platform and enterprise adoption experience, reducing cross-industry transferability.
Requires explicit 8+ years, platform/product adoption experience, pre-sales skills and measurable adoption KPIs.
Drive measurable growth in adoption and engagement of Ford's Enterprise Data Platform (EDP) products across multiple teams and domains.
Own and execute the internal go-to-market strategy and multi-channel marketing plans, including messaging, sales enablement, and outreach tailored to diverse technical and business personas.
Act as a pre-sales consultant leading discovery conversations, building tailored pitches, tracking adoption metrics, and influencing product roadmap through voice-of-customer insights.
8+ years experience in product marketing, product management, or pre-sales/solutions consulting, preferably in data, analytics, cloud, or enterprise platforms.
Demonstrated success in driving adoption of technical/data products via targeted marketing and consultative selling.
Proven skills in discovery conversations, translating platform capabilities into business value, and managing adoption metrics/funnels.
Work Experience Required: 8+ years; Master's degree preferred but not mandatory; No explicit notice period mentioned.
Experienced in complex, matrixed enterprise environments engaging both technical and executive stakeholders.
Strong product management skills with ability to understand and communicate platform architecture and business value effectively.
Skilled in multi-channel internal marketing, sales enablement content development, and using data-driven approaches to optimize adoption strategies.