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Tier-1 brand, metro location, mid-level generalist digital marketing role attracts many applicants.
Digital marketing skills transfer across industries, though financial-services experience and compliance preference increase specificity.
Explicit 6-10 years and domain-specific paid media and agency experience increases screening rigidity.
Lead digital marketing campaign strategies including acquisition forecasting and performance reporting to meet business goals.
Manage marketing budgets, vendor and agency relationships including media buying contracts and pricing negotiations.
Optimize creative assets, messaging, and landing pages; oversee quality assurance pre and post campaign launch.
6-10 years of experience in digital marketing with influence on paid media; SEO and SEM experience is a plus.
Bachelor’s degree required; Master’s degree preferred.
Experience managing marketing budgets and vendor/agency relationships.
Work Experience Required: 6-10 years in digital marketing roles.
Experienced in strategic digital media buying and campaign management with proven negotiation skills.
Capable of providing technical and strategic advice to influence vendor selection and channel testing.
Comfortable operating with significant impact across sub-functions affecting overall marketing performance.