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Tier-1 bank, metro location, and broadly appealing digital acquisition role drive high candidate competition.
Core digital acquisition and paid-media skills transfer across industries despite bank-specific compliance nuances.
Explicit 6–10 year requirement plus mandatory paid-media and media-buying skills makes shortlisting highly stringent.
Own acquisition forecasting and performance reporting for digital marketing campaigns to achieve business goals.
Manage marketing budget, agency and vendor relationships, including media buying contracts and pricing negotiations.
Influence vendor/agency selection, campaign strategies, and optimize creative assets, messaging, and landing pages to meet KPIs.
6-10 years of experience in digital marketing with influence on paid media (SEO/SEM is a plus).
Bachelor’s degree required; Master’s degree preferred.
Experience managing budgets and vendor/agency relationships in digital marketing.
Work Experience Required: 6-10 years in digital marketing roles.
Experienced in strategizing and executing multi-channel digital acquisition campaigns with measurable business impact.
Skilled in vendor/agency management and media buying contract negotiation.
Capable of influencing cross-functional teams and making data-driven decisions to optimize campaign performance and compliance.