Senior Manager, Integrated Marketing
SCRUT Automation3–7 yrsOn-siteDirect career pageEst. 15–28 LPA
Posted on 2 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and own the account-based marketing (ABM) strategy including account targeting, tiering, and buying committee mapping.
- Design and approve campaign strategies, coordinate daily with sales/SDR teams to ensure responsive follow-up on leads and engaged accounts.
- Oversee briefing of performance and product marketing teams and deliver weekly reporting on account engagement, SQLs, and pipeline impact.
Minimum Requirements
- 3 to 7 years in B2B marketing with at least 2 years in account-based or targeted campaigns into named accounts.
- Experience marketing B2B SaaS products.
- Working knowledge of HubSpot or similar CRM, LinkedIn Campaign Manager, and account intent/engagement tools.
- Ability to work late shift overlapping U.S. hours.
Ideal Candidate Profile
- Strategic marketer experienced in collaborating closely with sales/SDR teams to drive measurable pipeline from named accounts.
- Strong understanding of B2B SaaS buying committees and segmentation with ability to clearly communicate targeting approaches.
- Practitioner comfortable owning campaign briefs and orchestration without hands-on execution or direct reports.