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Remote mid-level ABM role at VC-backed startup with common skillset, resulting in high applicant competition.
Transferable across B2B SaaS and tech companies, less to consumer or non-tech industries.
Requires 3–7 years with mandatory ABM and B2B SaaS experience plus US-hours availability.
Lead and own the account-based marketing (ABM) strategy including account targeting, tiering, and buying committee mapping.
Design and approve campaign strategies, coordinate daily with sales/SDR teams to ensure responsive follow-up on leads and engaged accounts.
Oversee briefing of performance and product marketing teams and deliver weekly reporting on account engagement, SQLs, and pipeline impact.
3 to 7 years in B2B marketing with at least 2 years in account-based or targeted campaigns into named accounts.
Experience marketing B2B SaaS products.
Working knowledge of HubSpot or similar CRM, LinkedIn Campaign Manager, and account intent/engagement tools.
Ability to work late shift overlapping U.S. hours.
Strategic marketer experienced in collaborating closely with sales/SDR teams to drive measurable pipeline from named accounts.
Strong understanding of B2B SaaS buying committees and segmentation with ability to clearly communicate targeting approaches.
Practitioner comfortable owning campaign briefs and orchestration without hands-on execution or direct reports.