Brand Manager
PayNback3–6 yrsKeralaOn-siteDirect career pageEst. 6–12 LPA
Posted on 2 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute PayNback's brand strategy to increase awareness, trust, and engagement.
- Plan and manage at least 2 major marketing campaigns monthly across online and offline channels.
- Build and maintain relationships with merchants, media, agencies, and internal teams ensuring consistent brand identity with measurable KPIs like 50% brand awareness growth and 100% brand guideline compliance.
Minimum Requirements
- Bachelor's or Master's degree in Marketing, Branding, Business Administration, or related field.
- 3–6 years of experience in Brand Management, Marketing, or Digital Marketing.
- Strong knowledge of branding, consumer behavior, campaign planning, and digital marketing platforms including social media.
- Experience working with startups, fintech, retail, or SaaS is a plus but not mandatory.
Ideal Candidate Profile
- Experienced in building brand presence in fast-growth environments, preferably fintech or startup sectors.
- Skilled in coordinating cross-functional teams (design, sales, product, marketing) to deliver integrated campaigns.
- Capable of managing multiple projects simultaneously with a data-driven approach to track campaign performance and ROI.