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Mid-level brand role with common skillset and modest company signal drives moderate competition.
Brand management skills transfer across industries but fintech/merchant experience is a moderate preference.
Explicit 3–6 years requirement and mandatory brand/marketing skills create moderately strict shortlisting.
Own and execute PayNback's brand strategy to increase awareness, trust, and engagement.
Plan and manage at least 2 major marketing campaigns monthly across online and offline channels.
Build and maintain relationships with merchants, media, agencies, and internal teams ensuring consistent brand identity with measurable KPIs like 50% brand awareness growth and 100% brand guideline compliance.
Bachelor's or Master's degree in Marketing, Branding, Business Administration, or related field.
3–6 years of experience in Brand Management, Marketing, or Digital Marketing.
Strong knowledge of branding, consumer behavior, campaign planning, and digital marketing platforms including social media.
Experience working with startups, fintech, retail, or SaaS is a plus but not mandatory.
Experienced in building brand presence in fast-growth environments, preferably fintech or startup sectors.
Skilled in coordinating cross-functional teams (design, sales, product, marketing) to deliver integrated campaigns.
Capable of managing multiple projects simultaneously with a data-driven approach to track campaign performance and ROI.