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Common mid-level marketing title, 3–6 years range, and broad digital/CRM requirements increase competition.
Core lead-generation and digital marketing skills are transferable, but BFSI preference raises domain specificity.
Explicit 3–6 years requirement plus BFSI preference and mandatory CRM/digital skills enforce moderate shortlist filtering.
Generate and manage leads across multiple channels including digital, offline, and referral sources.
Build and execute lead generation campaigns with a focus on improving lead quality and volume.
Coordinate with sales/relationship management teams to nurture and convert leads; track and optimize conversion funnels.
Graduate or Postgraduate degree in Marketing, Business Administration, or related field.
3–6 years of experience in lead generation, demand generation, or marketing management.
Experience preferably in BFSI/financial services sector.
Strong knowledge of CRM tools, digital marketing, and campaign analytics.
Experienced in managing multi-channel lead generation campaigns with measurable impact on conversion rates.
Familiar with coordinating between marketing and sales teams to optimize lead nurturing and conversion.
Has worked within or has domain understanding of BFSI or financial services marketing environments.