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Tier-1 employer and common marketing manager title with mid-level experience yields moderate competition.
International, distributor-led automotive marketing and COE ownership moderately limit cross-industry transferability.
Explicit 6–10 years requirement plus international marketing and COE leadership increases shortlisting rigidity.
Develop and execute annual marketing strategies for assigned international markets to strengthen brand equity and support business growth.
Lead Mahindra Auto Global Digital & Social Media Marketing Centres of Excellence (COEs) to drive capability development, governance, and best practices across International Operations.
Manage marketing budgets, track ROI, and partner with country teams and distributors for effective marketing implementation.
MBA/PGDM in Marketing or equivalent; Engineering background is an advantage.
6–10 years of experience in marketing, brand management, regional or international marketing.
Proven experience managing marketing across multiple countries with responsibility for brand positioning and digital platforms.
Travel: Periodic international travel as per business requirements.
Experienced in strategic marketing, brand management, and digital marketing within automotive or related industries.
Ability to execute marketing through distributor-led business models and balance regional priorities with COE responsibilities.
Skilled at influencing stakeholders across functions, geographies, and markets to deliver measurable marketing ROI.