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Popular digital marketing role, metro location, mid-level experience and broad skills increase competition.
Retail industry experience requirement reduces cross-industry transferability of candidates.
Explicit 3-5 years retail experience requirement creates moderate filtering without technical certifications.
Create and manage brand imagery, communication guidelines, and creatives including logo and brand positioning.
Own content creation and publishing across website, blogs, social media to establish thought leadership and sector expertise.
Plan and execute marketing events and implement overall media strategy across digital and traditional channels.
Graduate degree required; MBA in Marketing preferred.
3-5 years of work experience in retail industry; marketing experience preferred.
Knowledge of advertising, PR concepts, brand building, and budgeting essential.
Experience interacting with external agencies, government/regulatory bodies, retailers, and sponsors.
Experienced in marketing specifically within retail industry environments.
Capable of managing multiple media channels and event executions with coordination across teams.
Skilled in brand positioning and maintaining consistent communication across varied platforms and external stakeholders.