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Common generalist title and junior-mid experience produce moderate candidate competition.
Core digital marketing skills like ads, SEO, and content are easily transferable across industries.
Explicit 2+ years plus mandatory Google/Meta Ads and SEO skills create a moderate shortlisting filter.
Plan, execute, and optimize digital marketing campaigns across platforms with paid advertising focus (Google Ads, Meta Ads).
Create engaging content for social media, websites, blogs, and marketing campaigns while coordinating with design and development teams.
Monitor and report on campaign performance, conduct competitor and market research to enhance lead generation and brand awareness.
Minimum 2 years of experience in digital marketing.
Experience managing Google Ads and Meta Ads campaigns.
Knowledge of SEO, social media marketing, and lead generation strategies.
Work Experience Required: 2+ years explicit in the JD.
Operates with hands-on experience in multi-channel digital marketing including paid ads and content creation.
Comfortable working cross-functionally with designers, developers, and writers to execute campaigns.
Data-driven approach with capability in monitoring analytics, competitor research, and applying market insights to optimize campaigns.