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Mid-level generalist title, metro location, and broad tool requirements drive high candidate competition.
Core digital marketing skills transfer across industries, though B2B tech preference favors relevant experience.
Explicit 5–8 year requirement plus specific tools, B2B preference, and technical SEO skills increase filtering.
Own and drive qualified web lead generation as the primary KPI through digital channels.
Manage SEO (technical, on-page, off-page), AEO strategies, website performance, CMS, content syndication, and conversion rate optimization.
Handle analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and Looker Studio to monitor attribution, conversion rates, and lead quality.
5–8 years of digital marketing experience.
Experience preferred in B2B technology or SaaS domains.
Hands-on expertise with WordPress or similar CMS, GA4, GSC, GTM, Looker Studio, and SEO tools like SEMrush/Ahrefs/Screaming Frog.
Understanding of HTML/CSS and SEO best practices.
Experienced in managing end-to-end digital marketing operations with measurable results in B2B or technology sectors.
Analytical with strong stakeholder management skills to coordinate across content, campaign, design, and development teams.
Proficient in website UX, landing page optimization, and use of multiple analytics and SEO tools to drive improvements and testing.