Digital Marketing Manager
Ciklum (company site, opens in a new tab)5–8 yrsChennaiOn-siteDirect career pageEst. 12–20 LPA
Posted on 2 Sept
Reach people at Ciklum
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Ciklum you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own and drive qualified web lead generation as the primary KPI through digital channels.
- Manage SEO (technical, on-page, off-page), AEO strategies, website performance, CMS, content syndication, and conversion rate optimization.
- Handle analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and Looker Studio to monitor attribution, conversion rates, and lead quality.
Minimum Requirements
- 5–8 years of digital marketing experience.
- Experience preferred in B2B technology or SaaS domains.
- Hands-on expertise with WordPress or similar CMS, GA4, GSC, GTM, Looker Studio, and SEO tools like SEMrush/Ahrefs/Screaming Frog.
- Understanding of HTML/CSS and SEO best practices.
Ideal Candidate Profile
- Experienced in managing end-to-end digital marketing operations with measurable results in B2B or technology sectors.
- Analytical with strong stakeholder management skills to coordinate across content, campaign, design, and development teams.
- Proficient in website UX, landing page optimization, and use of multiple analytics and SEO tools to drive improvements and testing.