Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Mid-level generalist CRM role with common tools and 2–5 years experience increases applicant competition.
Lifecycle CRM and automation skills are broadly transferable across consumer apps and industries.
Mandatory 2+ years plus specific marketing automation tools and multi-channel execution make screening strict.
Execute and optimize multi-channel marketing campaigns including push notifications, WhatsApp, email, SMS, in-app, and web channels.
Manage lifecycle campaigns focusing on onboarding, engagement, reactivation, and retention to improve user engagement and reduce churn.
Analyze campaign performance using tools like GA4 and MoEngage/WebEngage/CleverTap, and continuously optimize based on data insights.
Minimum 2 years experience in CRM, lifecycle, or retention marketing.
Proven hands-on experience with marketing automation tools such as MoEngage, WebEngage, or CleverTap.
Demonstrated ability to execute campaigns across push, WhatsApp, email, and SMS channels.
Experience with GA4 and campaign analytics tools for performance tracking.
Candidates with strong expertise in retention and lifecycle marketing, focusing on user behavior and personalized communication.
Experience managing complex, large-scale automated campaigns across multiple digital channels.
Comfortable working cross-functionally with product, design, and content teams, and managing campaign workflows and timelines.