Campaign Operations Executive
SI (formerly Sportz Interactive) (company site, opens in a new tab)2–5 yrsOn-siteDirect career pageEst. 5–10 LPA
Posted on 2 Sept
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Job description
Structured overview of role & requirements
About This Role
- Execute and optimize multi-channel marketing campaigns including push notifications, WhatsApp, email, SMS, in-app, and web channels.
- Manage lifecycle campaigns focusing on onboarding, engagement, reactivation, and retention to improve user engagement and reduce churn.
- Analyze campaign performance using tools like GA4 and MoEngage/WebEngage/CleverTap, and continuously optimize based on data insights.
Minimum Requirements
- Minimum 2 years experience in CRM, lifecycle, or retention marketing.
- Proven hands-on experience with marketing automation tools such as MoEngage, WebEngage, or CleverTap.
- Demonstrated ability to execute campaigns across push, WhatsApp, email, and SMS channels.
- Experience with GA4 and campaign analytics tools for performance tracking.
Ideal Candidate Profile
- Candidates with strong expertise in retention and lifecycle marketing, focusing on user behavior and personalized communication.
- Experience managing complex, large-scale automated campaigns across multiple digital channels.
- Comfortable working cross-functionally with product, design, and content teams, and managing campaign workflows and timelines.