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Medium: generalist national sales title and metro India location increase applicant density despite seniority and niche wholesale focus.
Medium because wholesale sales skills transfer across FMCG/retail but require channel-specific market knowledge.
High due to explicit 12+ years, mandatory wholesale leadership experience, and national-level sales ownership.
Develop and execute national sales strategy for Trade/Wholesale business targeting revenue growth, profitability, and market expansion across India.
Lead management of wholesale/distributor/dealer network including onboarding new partners and strengthening existing relationships to achieve annual sales and profitability targets.
Collaborate cross-functionally with Marketing, Finance, Supply Chain, Customer Service, Retail, and Operations to ensure execution of commercial strategy and maintain strong customer experience.
Bachelor's degree in Business, Marketing, Sales, or related field; MBA or equivalent preferred.
Minimum 12 years progressive sales experience with significant management of Trade/Wholesale/Distribution/B2B sales channels at national or multi-region level.
Proven track record of revenue growth, market expansion, distributor and key account relationship management, and national sales strategy execution.
Willingness to travel extensively across India.
Experienced leader capable of managing and developing high-performing national sales teams across multiple regions for Trade/Wholesale business.
Strong commercial acumen with expertise in pricing, margins, negotiation, trade terms, and data-driven sales decision making.
Strategic thinker with deep understanding of Indian Trade/Wholesale market dynamics, customer behavior, and competitive environment who can integrate cross-functional collaboration for commercial success.