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Generalist content-growth role, metro location, and broad skillset requirements increase applicant density.
Core digital marketing and content skills are broadly transferable across industries.
Explicit 6+ years plus multi-channel content, SEO, paid creative, and analytics requirements create moderate filtering.
Develop and execute integrated digital content strategy to drive brand awareness, demand generation, and customer engagement across multiple channels.
Manage end-to-end content creation, production, and publishing aligned with marketing objectives and campaign timelines.
Lead paid creative strategy and optimization, including creative development, A/B testing, and performance analysis, collaborating with multiple internal teams and agencies.
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related discipline.
6+ years of experience in content marketing, digital marketing, or growth marketing.
Experience managing integrated content campaigns across multiple digital channels, including paid advertising creatives.
Knowledge of SEO best practices, familiarity with AI-assisted content creation, and experience with content analytics and marketing performance tools.
Proven ability to integrate cross-channel content strategy with demand generation and customer journey stages.
Experienced in creative production and optimization for paid digital campaigns, adept at coordinating with diverse internal teams and external agencies.
Skilled in leveraging SEO, GEO, and AI content strategies to enhance search visibility and digital content discoverability.