Digital Content & Growth Manager
Study Group (company site, opens in a new tab)6+ yrsNoidaOn-siteDirect career pageEst. 10–16 LPA
Posted on 2 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute integrated digital content strategy to drive brand awareness, demand generation, and customer engagement across multiple channels.
- Manage end-to-end content creation, production, and publishing aligned with marketing objectives and campaign timelines.
- Lead paid creative strategy and optimization, including creative development, A/B testing, and performance analysis, collaborating with multiple internal teams and agencies.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related discipline.
- 6+ years of experience in content marketing, digital marketing, or growth marketing.
- Experience managing integrated content campaigns across multiple digital channels, including paid advertising creatives.
- Knowledge of SEO best practices, familiarity with AI-assisted content creation, and experience with content analytics and marketing performance tools.
Ideal Candidate Profile
- Proven ability to integrate cross-channel content strategy with demand generation and customer journey stages.
- Experienced in creative production and optimization for paid digital campaigns, adept at coordinating with diverse internal teams and external agencies.
- Skilled in leveraging SEO, GEO, and AI content strategies to enhance search visibility and digital content discoverability.