Marketing Executive
Saaki, Argus & Averil Consulting (company site, opens in a new tab)ChennaiOn-siteDirect career pageEst. 2.5–6 LPA
Posted on 2 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive quality leads, website traffic, and conversions.
- Optimize ad campaigns by monitoring and improving key metrics such as CPC, CTR, CPL, CPA, conversion rate, and ROI/ROAS.
- Analyze campaign data using Google Analytics and platform-specific managers, prepare performance reports, and provide actionable insights.
Minimum Requirements
- Proven experience managing PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with data analysis tools like Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
- Degree requirements: Not explicitly mentioned in the JD.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Strong analytical skills with proven ability to optimize campaigns based on detailed performance metrics.
- Experience collaborating cross-functionally with content, design, sales, and business development teams.
- Up-to-date knowledge of paid digital marketing trends, algorithm changes, and A/B testing best practices.