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Popular Marketing Executive title with broad PPC requirements increases competitive density.
Paid digital marketing skills (Google/Meta/LinkedIn Ads, analytics) transfer easily across industries.
Mandatory PPC platforms and analytics tools raise filtering strictness beyond generic marketing roles.
Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive quality leads, website traffic, and conversions.
Optimize ad campaigns by monitoring and improving key metrics such as CPC, CTR, CPL, CPA, conversion rate, and ROI/ROAS.
Analyze campaign data using Google Analytics and platform-specific managers, prepare performance reports, and provide actionable insights.
Proven experience managing PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
Experience with data analysis tools like Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
Degree requirements: Not explicitly mentioned in the JD.
Work Experience Required: Not explicitly mentioned in the JD.
Strong analytical skills with proven ability to optimize campaigns based on detailed performance metrics.
Experience collaborating cross-functionally with content, design, sales, and business development teams.
Up-to-date knowledge of paid digital marketing trends, algorithm changes, and A/B testing best practices.