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Tier-1 pharma brand, common Brand Manager title, mid-level experience, Mumbai metro, broad digital skills increase candidate density.
Pharma vaccines focus, scientific literacy, and HCP-targeting make the role industry-specific and less transferable.
Explicit 3+ years requirement plus pharma marketing and MBA-preferred signals moderate filtering.
End-to-end brand management for Adult Vaccines aligned with business goals and market demands.
Develop and implement differentiated brand strategies to drive market share, sales growth, and competitive positioning.
Lead digital, omnichannel, and traditional marketing campaigns targeting healthcare professionals and patients, optimizing budget and resources for ROI.
3+ years of relevant experience in brand or product management.
MBA qualification required.
Location requirement: Worli, Mumbai.
Preferred experience in digital marketing, omnichannel engagement, and media campaigns.
Experienced in leveraging market intelligence tools (e.g., IQVIA/IMS, SMSRC) for competitive and customer insights.
Proven ability to collaborate cross-functionally with sales, medical, regulatory, and market access teams to drive brand performance.
Strong capability in translating complex scientific and market data into actionable marketing strategies and communication assets.