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Medium — Tier-1 pharma, metro location and mid-level generalist insights role increases competition.
High — role demands CPG/client-side and pharma OTC experience, reducing cross-industry transferability.
Medium — requires 7+ years, CPG client-side insights and sector-specific exposures without rigid certifications.
Own the collection, analysis, and integration of internal and external data to deliver actionable insights for driving strategic decisions in Dr. Reddy’s OTC marketing.
Lead cross-functional collaboration to translate multi-source data into market growth strategies and identify new business/product opportunities.
Manage relationships with internal stakeholders and external research agencies to ensure quality data and support marketing and innovation objectives.
7+ years experience in an insights role in Consumer Packaged Goods (CPG) on client side.
Bachelor's degree in marketing, statistics, economics, mathematics, or related field; MBA preferred.
Based in Hyderabad (implied, but not explicitly stated as mandatory).
Experience with data analysis, market intelligence, and storytelling; exposure to product/brand management or marketing analytics preferred.
Experienced in leveraging multi-source data to drive strategic marketing decisions within OTC or pharmaceutical contexts.
Proven ability to lead cross-functional initiatives and effectively communicate insights to commercial teams.
Strong business acumen with exposure to multiple therapy segments/products and familiarity with compliance or regulatory environments.