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Strong brand, metro location, mid-level generalist campaign role, and common skillset increase applicant competition.
Campaign management skills are broadly transferable across industries, lowering background specificity.
Explicit years requirement and mandatory CleverTap experience make shortlisting highly strict.
Own the end-to-end lifecycle of CLM campaigns including creation, segmentation, quality checks, and performance tracking.
Build and manage campaigns on CleverTap, including segmentation setup and dashboard monitoring.
Collaborate cross-functionally with CLM, Marketing, Growth, and Design to ensure campaign accuracy and timely execution, driving continuous improvement through performance analysis.
2-5 years of experience in Campaign Management/Operations or similar roles.
Strong hands-on experience with CleverTap platform, including campaigns, segmentation, and dashboards.
Experience working cross-functionally with CLM, Marketing, Growth, and Design teams.
Clear written and verbal communication skills.
Experienced in managing full lifecycle digital marketing campaigns using CleverTap or similar tools.
Analytical and problem-solving mindset with ability to derive actionable insights from data.
Able to take full ownership of campaign outcomes, from briefing to execution to reporting.