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Strong brand, popular role, metro location, and broad digital/influencer requirements increase applicant density.
Digital marketing skills transferable but FMCG/category leadership needs domain experience.
Explicit 12–18 years requirement and mandatory marketing leadership create strict filtering.
Own and lead end-to-end digital marketing strategy for Oral Health Care category focusing on growth, penetration, and premiumisation.
Lead influencer, creator, and partnership strategies to drive trust, advocacy, and conversion aligned with brand values and science-led credibility.
Manage brand storytelling, performance marketing, and digital commerce collaboration to optimize ~50% digital media spend and e-commerce direction.
12-18 years total experience with minimum 8+ years in marketing and brand management including digital marketing expertise.
Proven experience leading digital marketing strategy, content marketing, and influencer marketing.
Experience working in a matrix organization.
Preferred background in FMCG, consumer organizations, or digital marketing agencies; location in Gurgaon.
Experienced in strategic digital leadership within FMCG or consumer brand sectors managing multi-channel digital marketing.
Skilled at integrating influencer and partnership marketing beyond reach metrics to build cultural relevance and conversion.
Able to operate within matrix structures and collaborate cross-functionally with ecommerce and brand teams for integrated growth.