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Strong brand, mid-level experience band, and metro locations increase candidate competition.
High because DV360 and programmatic/OTT expertise is platform-specific and less transferable.
Explicit 4–6 years and mandatory DV360/programmatic hands-on experience.
Own end-to-end execution, monitoring, and optimization of digital advertising campaigns on DV360 and programmatic platforms.
Ensure accurate campaign setup including targeting, budgeting, creative delivery, and tracking to meet client KPIs and drive measurable business outcomes.
Analyze campaign performance metrics and perform optimizations to improve delivery, efficiency, and effectiveness across Display, Video, YouTube, and OTT/CTV inventory.
4–6 years of experience in Ad Operations, Campaign Operations, Programmatic Operations, or Performance Marketing.
Mandatory hands-on experience with Google Display & Video 360 (DV360) or other DSP/programmatic advertising platforms.
Experience managing campaigns across Display, Video, YouTube, OTT/CTV, including setup, trafficking, targeting, pacing, optimization, QA, and reporting.
Working knowledge of CM360, Floodlight, conversion tracking preferred; advanced Excel/Google Sheets skills required.
Demonstrated ability to manage multiple campaigns simultaneously with high attention to detail and strong QA skills.
Experienced in handling both SMB and large advertiser campaigns, adaptable to diverse client requirements.
Pragmatic operator skilled in translating campaign learnings into standardized optimization playbooks and SOPs.