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Mid-level metro YouTube growth role at a known edtech with broad requirements, high applicant competition.
Role favors creator/edtech/media backgrounds; moderate transferability to other marketing domains.
Explicit 2–4 year requirement and mandatory YouTube/channel growth experience create moderate shortlisting strictness.
Lead and own end-to-end YouTube channel growth focusing on subscribers, views, watch time, retention curves, and Average Percentage Viewed (APV).
Define and execute content strategy including titles, thumbnails, hooks, pacing, and conduct A/B testing to optimize viewer engagement.
Analyze channel performance weekly, driving data-backed decisions and support affiliate/creator partnerships linked to organic growth.
2-4 years experience managing and growing YouTube channels, preferably in edtech, media, or creator ecosystem.
Proficient understanding of YouTube metrics: impressions, CTR, retention, APV, session behavior, recommended traffic.
Comfortable with spreadsheets and data hygiene; hands-on use of AI tools (ChatGPT, Claude, Gemini, Perplexity) for content and reporting.
Location: Bengaluru, Work From Office (WFO); Strong written and verbal English required; Hindi proficiency preferred.
Data-driven growth owner who independently tracks channel metrics and implements growth plans without oversight.
Experience with YouTube content packaging and optimization through structured A/B testing and analytics.
Adaptable to shifting growth strategies including experimenting with new content formats and promotional activities.