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Tier-1 employer, metro location, and mid-level CRM role increase applicant competition.
Niche SFMC certifications and hands-on AMPscript/SSJS experience limit cross-industry transferability.
Explicit 4–7 years requirement plus mandatory SFMC certification and multiple implementation mandates increases strictness.
Lead end-to-end Salesforce Marketing Cloud (SFMC) implementations, including architecture design, configuration, testing, and training.
Analyze client business requirements and translate them into functional and technical designs for marketing automation solutions.
Provide consulting on marketing cloud functionalities such as Email Studio, Mobile Studio, Social Studio, Journey Builder, and integrations with Salesforce Sales/Service Cloud and enterprise systems.
4 to 7 years of experience working with Salesforce Marketing Cloud, including at least 4 full end-to-end SFMC implementations for Architect profile or at least 2 for BA/Functional Lead profile.
At least one Salesforce Marketing Cloud certification is mandatory.
Bachelor's degree in Engineering or Technology (BE/BTech).
Proficiency in Marketing Cloud functionalities like AMPscript, SQL, HTML, CSS, SSJS, Automation Studio, and Journey Builder.
Experienced in leading SFMC architecture design and marketing automation solution delivery for large clients.
Able to gather, document, and communicate business and functional requirements effectively between technical teams and clients.
Strong consulting skills with a strategic understanding of integrating SFMC with Salesforce Sales/Service Cloud and other enterprise systems.