Senior Digital Marketing Manager
The LEGO Group (company site, opens in a new tab)10+ yrsMumbaiOn-siteDirect career pageEst. 20–35 LPA
Posted on 1 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute digital marketing strategies and campaigns primarily for the LEGO brand in India and Emerging Asia to drive consumer engagement and brand growth.
- Manage LEGO’s social media accounts, owned digital platforms, and coordinate with retail partners for impactful digital marketing activities aligned with brand activation.
- Collaborate across internal teams and external agencies to integrate digital marketing into broader marketing plans and evaluate performance to optimize outcomes.
Minimum Requirements
- Minimum 10 years of experience in branding and digital marketing, preferably in branded goods industries such as Fashion/Novelty Retail, Luxury, FMCG, Sports, or Snacks/Beverages.
- Strong digital marketing expertise including use of OESP communication model and media campaign management.
- Experience working with internal and external stakeholders including agencies and sales teams in multi-market contexts.
- Work Experience Required: Minimum 10 years in relevant digital marketing roles.
Ideal Candidate Profile
- Strategic thinker able to translate global/regional marketing strategies into localized digital marketing priorities with a commercial focus.
- Data-driven with strong analytical skills, comfortable testing hypotheses and implementing data-backed learnings.
- Collaborative operator with proven capability managing cross-functional teams and external agency relationships in complex regional marketing environments.