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Strong global brand, metro Mumbai location, generalist senior role, and broad digital requirements increase candidate competition.
Preference for branded goods categories makes cross-industry transferability limited.
Mandatory 10+ years and consumer-branded goods preference increases screening rigor.
Lead and execute digital marketing strategies and campaigns primarily for the LEGO brand in India and Emerging Asia to drive consumer engagement and brand growth.
Manage LEGO’s social media accounts, owned digital platforms, and coordinate with retail partners for impactful digital marketing activities aligned with brand activation.
Collaborate across internal teams and external agencies to integrate digital marketing into broader marketing plans and evaluate performance to optimize outcomes.
Minimum 10 years of experience in branding and digital marketing, preferably in branded goods industries such as Fashion/Novelty Retail, Luxury, FMCG, Sports, or Snacks/Beverages.
Strong digital marketing expertise including use of OESP communication model and media campaign management.
Experience working with internal and external stakeholders including agencies and sales teams in multi-market contexts.
Work Experience Required: Minimum 10 years in relevant digital marketing roles.
Strategic thinker able to translate global/regional marketing strategies into localized digital marketing priorities with a commercial focus.
Data-driven with strong analytical skills, comfortable testing hypotheses and implementing data-backed learnings.
Collaborative operator with proven capability managing cross-functional teams and external agency relationships in complex regional marketing environments.