Senior Manager - Growth Marketing
Khatabook (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 14–24 LPA
Posted on 1 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and scale paid user acquisition across Meta, Google, and other channels with a focus on CAC, ROAS, and downstream business outcomes.
- Drive lifecycle growth initiatives via Push Notifications, WhatsApp, SMS, and in-app communications to boost activation, engagement, and retention.
- Lead growth experiments, funnel optimization, collaboration with Creative, Product, Analytics, CRM, and Tech teams to build a high-velocity growth engine.
Minimum Requirements
- 5–8 years of experience in Growth, Performance Marketing, or related roles, preferably in high-scale consumer internet, fintech, gaming, commerce, or mobile app business.
- Expertise in Meta Ads and Google Ads including campaign setup, optimization, scaling, and measurement.
- Proven experience managing and scaling significant performance marketing budgets with efficiency.
- Strong understanding of mobile app growth metrics (CPI, CAC, CTR, CVR, retention, ROAS, LTV).
Ideal Candidate Profile
- Data-driven and hands-on practitioner comfortable with campaign-level details and rapid experimentation cycles.
- Experienced in cross-functional collaboration with Creative, Product, Analytics, CRM, and Tech teams to drive growth initiatives end-to-end.
- Business-oriented growth marketer focused on acquiring high-quality users and optimizing for sustainable, measurable business outcomes beyond vanity metrics.