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Mid-level, popular growth marketing title plus metro location and recognizable brand increases applicant competition.
Prefers mobile app and consumer-internet experience, so skills are transferable but industry-biased.
Explicit 5–8 years plus mandatory paid acquisition, CRM, attribution, and budget management raises shortlisting strictness.
Own and scale paid user acquisition across Meta, Google, and other channels with a focus on CAC, ROAS, and downstream business outcomes.
Drive lifecycle growth initiatives via Push Notifications, WhatsApp, SMS, and in-app communications to boost activation, engagement, and retention.
Lead growth experiments, funnel optimization, collaboration with Creative, Product, Analytics, CRM, and Tech teams to build a high-velocity growth engine.
5–8 years of experience in Growth, Performance Marketing, or related roles, preferably in high-scale consumer internet, fintech, gaming, commerce, or mobile app business.
Expertise in Meta Ads and Google Ads including campaign setup, optimization, scaling, and measurement.
Proven experience managing and scaling significant performance marketing budgets with efficiency.
Strong understanding of mobile app growth metrics (CPI, CAC, CTR, CVR, retention, ROAS, LTV).
Data-driven and hands-on practitioner comfortable with campaign-level details and rapid experimentation cycles.
Experienced in cross-functional collaboration with Creative, Product, Analytics, CRM, and Tech teams to drive growth initiatives end-to-end.
Business-oriented growth marketer focused on acquiring high-quality users and optimizing for sustainable, measurable business outcomes beyond vanity metrics.