Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Tier-1 brand, metro location, and mid-level generalist marketing research profile increase competition.
Consumer research skills are broadly transferable but lifecycle marketing focus favors e-commerce and retail experience.
Mandatory 5+ years of consumer research experience plus analytics and stakeholder skills creates moderate shortlisting strictness.
Lead and execute a prioritized roadmap of qualitative and quantitative consumer research programs supporting marketing and lifecycle growth in India.
Collaborate with marketing leadership and cross-functional teams to define research scope, design studies, analyze data, and generate actionable customer insights that inform brand and category strategies.
Manage strategic relationships with external research agencies to deliver high-quality and cost-efficient brand marketing research, including internal customer tracking programs measuring business impact.
5+ years of experience in quantitative and qualitative consumer research.
Proficiency with Excel or Tableau for data manipulation, including use of macros, charts, and pivot tables.
Experience working within or managing cross-functional marketing and creative teams.
Work Experience Required: 5+ years supporting quantitative and qualitative consumer research.
Experienced in developing consumer insights that directly influence marketing and growth strategies, especially in Indian cultural contexts.
Skilled at managing end-to-end research projects and collaborating cross-functionally to shape marketing programs based on data-driven insights.
Demonstrated ability to engage with external agencies and internal stakeholders to deliver strategic, measurable marketing outcomes with a focus on brand equity, segmentation, and opportunity sizing.