Segment Research Manager, Marketing & Lifecycle growth, India
Amazon Web Services (AWS) (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 18–30 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute a prioritized roadmap of qualitative and quantitative consumer research programs supporting marketing and lifecycle growth in India.
- Collaborate with marketing leadership and cross-functional teams to define research scope, design studies, analyze data, and generate actionable customer insights that inform brand and category strategies.
- Manage strategic relationships with external research agencies to deliver high-quality and cost-efficient brand marketing research, including internal customer tracking programs measuring business impact.
Minimum Requirements
- 5+ years of experience in quantitative and qualitative consumer research.
- Proficiency with Excel or Tableau for data manipulation, including use of macros, charts, and pivot tables.
- Experience working within or managing cross-functional marketing and creative teams.
- Work Experience Required: 5+ years supporting quantitative and qualitative consumer research.
Ideal Candidate Profile
- Experienced in developing consumer insights that directly influence marketing and growth strategies, especially in Indian cultural contexts.
- Skilled at managing end-to-end research projects and collaborating cross-functionally to shape marketing programs based on data-driven insights.
- Demonstrated ability to engage with external agencies and internal stakeholders to deliver strategic, measurable marketing outcomes with a focus on brand equity, segmentation, and opportunity sizing.