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Popular mid-level marketing role in a metro with broad activation scope, increasing qualified applicant competition.
Requires dealership-network and regional activation experience, limiting easy cross-industry transfers.
Explicit 6–8 years plus required dealership and experiential marketing experience raises shortlisting strictness.
Develop and execute a regional promotional calendar aligned with business plans in collaboration with Regional Sales Heads.
Lead and scale high-intent lead generation initiatives including pop-ups and localized events to boost regional sales pipeline.
Manage marketing support for dealerships, vendor ecosystems, campaign budgets, and rigorously track KPIs such as lead generation and test-ride conversions.
6-8 years of experience in regional marketing, trade marketing, or experiential activations.
Experience working with dealership networks and regional sales leadership is required.
Strong operational and budget management skills for multi-city campaigns.
Work Experience Required: 6-8 years in relevant domains (Automotive/EV/Lifestyle preferred).
Experienced in automotive, EV, or lifestyle brand marketing with regional/dealership ecosystem knowledge.
Demonstrates high operational discipline managing fast-paced, multi-location marketing executions.
Data-driven approach linking experiential marketing KPIs directly to sales outcomes.