Manager - Influencer Marketing
River Mobility4–6 yrsBengaluruOn-siteDirect career pageEst. 8–16 LPA
Posted on 1 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute River's influencer marketing brand integration strategy across diverse content formats (web series, films, podcasts, etc.).
- Manage the end-to-end influencer and creator ecosystem, including selection, onboarding, negotiation, briefing, and performance evaluation.
- Oversee content execution ensuring brand guidelines are met, and track ROI, reach, and sentiment to provide monthly insights.
Minimum Requirements
- 4-6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships.
- Strong understanding of digital content trends and regional creator ecosystems.
- Experience managing large volumes of creators including negotiation skills.
- Location: River HQ, Bengaluru.
Ideal Candidate Profile
- Proven ability to evaluate creators, scripts, and storylines for brand fit and messaging consistency.
- Experienced working with production teams, agencies, and fast-paced marketing environments.
- Detail-oriented with a strong sense for content quality, storytelling, and maintaining messaging integrity.