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Mid-level, metro role with broad content and creator skills attracts moderate applicant density.
Skills transfer across consumer and entertainment sectors, but platform and regional creator familiarity matters.
Explicit 4–6 years plus required influencer and creator ecosystem experience increases filtering strictness.
Develop and execute River's influencer marketing brand integration strategy across diverse content formats (web series, films, podcasts, etc.).
Manage the end-to-end influencer and creator ecosystem, including selection, onboarding, negotiation, briefing, and performance evaluation.
Oversee content execution ensuring brand guidelines are met, and track ROI, reach, and sentiment to provide monthly insights.
4-6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships.
Strong understanding of digital content trends and regional creator ecosystems.
Experience managing large volumes of creators including negotiation skills.
Location: River HQ, Bengaluru.
Proven ability to evaluate creators, scripts, and storylines for brand fit and messaging consistency.
Experienced working with production teams, agencies, and fast-paced marketing environments.
Detail-oriented with a strong sense for content quality, storytelling, and maintaining messaging integrity.