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Mid-level generalist marketing role in agri inputs with common title and mid experience, moderate competition.
Strong agri-input industry and field marketing bias reduces cross-industry transferability.
Explicit 6–10 years plus 2–3 years field marketing and mandatory agri-input industry experience required.
Lead marketing activities for existing and new agri-input products in an assigned zone, working closely with field sales and head office marketing.
Develop and implement marketing plans including market mapping for new geographies and pipeline products over 3-5 years.
Execute field promotional support activities, product training for field staff, and coordinate with internal teams and external agencies for product launches and campaigns.
6 to 10 years of experience in the agri-input industry with 2 to 3 years in field marketing initiatives.
Education: B.Sc (Agriculture) or M.Sc (Agriculture); MBA desirable.
Experience in agri-input or agro chemicals sector mandatory.
Work Experience Required: 6 to 10 years in Agri input with field marketing experience.
Experienced in developing and executing regional marketing plans with a focus on demand generation and field effectiveness.
Skilled at coordinating between field sales teams, product managers, and external agencies to roll out marketing initiatives.
Familiar with product training, market feedback incorporation, and managing marketing expenses within a zonal or regional framework.