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Metro Bangalore role with broad, common performance marketing requirements increases applicant competition moderately.
Strong BFSI/fintech product experience requirement reduces cross-industry transferability of candidate backgrounds.
Explicit 8–12 years and domain-specific BFSI performance marketing plus mandatory MMP and analytics skills enforce strict shortlisting.
Own and execute end-to-end performance marketing strategy for Personal Loans, Insurance, and Investment products focusing on paid campaigns across multiple channels.
Manage core performance metrics including CAC, ROAS, conversion rates, LTV:CAC; design and run acquisition, cross-sell, repeat and retention campaigns.
Manage large media budgets, vendor relationships, and lead a team; collaborate cross-functionally and present performance insights to leadership.
8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
Hands-on experience with Google Ads, Meta, programmatic/DSPs, affiliate networks, app install channels, and MMPs (AppsFlyer, Branch, Firebase).
Experience managing large-scale paid media budgets and a team of marketers; work experience with acquisition and lifecycle marketing programs.
MBA or equivalent from a reputed institute preferred; Location: Bengaluru; Work Experience Required: 8-12 years in relevant domains.
Experienced in managing and optimizing full-funnel performance marketing campaigns in BFSI or fintech sectors.
Data-driven with skills in Excel/SQL and performance dashboards; capable of collaborating across Product, Data Science, Creative, and Business teams.
Proven ability in team leadership and stakeholder management in a fast-paced, matrix environment.