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Tier-1 brand, generalist mid-level marketing role in metro increases applicant competition.
Requires B2B marketing and product familiarity, moderately transferable across industries.
No explicit years or certifications, but B2B marketing experience and storytelling skills are required.
Manage and execute customer case studies and testimonials across Tata Communications clients.
Collaborate with Sales and Customer Success teams to identify, onboard, and engage customers for reference materials.
Maintain a centralized library of customer success stories for marketing and sales use; gather customer feedback to inform product/service improvements.
Work Experience Required: Not explicitly mentioned in the JD
Strong written and verbal communication skills required for creating case studies and engaging with customers.
Basic knowledge of B2B marketing principles and strategies.
Ability to collaborate effectively with cross-functional teams and manage projects organized.
Experienced in customer advocacy or marketing roles focused on case study creation and customer storytelling.
Comfortable operating at the intersection of sales, marketing, and customer success functions to drive reference programs.
Detail-oriented with strong project management skills and ability to maintain organized content libraries.