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Tier-1 brand and metro location increase competition, but niche Adobe Campaign specialization limits candidate pool.
Role requires Adobe Campaign and marketing automation expertise, limiting cross-industry transferability.
Requires mandatory Adobe Campaign implementation, APIs, SQL, and ETL skills so screening will be strict.
Lead end-to-end Adobe Campaign Classic or Standard implementation including campaign management, technical workflows, deliverability, and personalization.
Design, build, and optimize multi-channel marketing campaigns across email, push, SMS, and direct mail with focus on campaign setup, tracking, and management.
Develop and maintain integration solutions using REST and SOAP APIs; design and implement data pipelines and perform SQL tuning for marketing databases.
Strong hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.
Proficiency in SQL, including data modeling, performance tuning, and ETL pipeline development.
Programming knowledge in Python and JavaScript; working knowledge of HTML and CSS.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in managing complex digital marketing campaigns using Adobe Campaign with technical and marketing workflow expertise.
Skilled in API-based integrations and automated data engineering for campaign personalization and delivery optimization.
Able to communicate technical concepts clearly and independently interact with clients for solution alignment.