Manager, Software Engineering (Marketing Technology)
Columbia Sportswear Company (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 30–45 LPA
Posted on 1 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute strategy for marketing technology platforms including implementation, optimization, and integration of marketing platforms like Braze, Iterable, and Salesforce Marketing Cloud.
- Manage and grow a diverse, cross-functional team spanning platform engineering, marketing analytics, and B2B marketing systems, focusing on team development, adoption of DevOps and cloud QA practices, and backlog ownership.
- Own tag management and CDP architecture ensuring compliance with privacy regulations and drive AI strategy for marketing - including segmentation, personalization, predictive targeting, and campaign optimization.
Minimum Requirements
- Experience: Many years of increasing leadership and management experience in marketing technology or marketing engineering in a complex global environment.
- Technical Skills: Hands-on experience with marketing platforms (Braze, Zeta, Iterable, Salesforce Marketing Cloud), strong knowledge of tag management systems and Customer Data Platforms (CDP).
- Knowledge: Familiarity with consumer privacy laws (GDPR, CCPA/CPRA) and cloud architectures including API-first and event-driven patterns.
- Other: Experience managing budgets and vendors; recognized marketing technology expert in a global matrixed organization.
Ideal Candidate Profile
- Strategic operator experienced in leading end-to-end marketing technology implementations and integrations across consumer growth platforms.
- Manager capable of leading hybrid, cross-functional teams combining consumer-facing and B2B marketing technology systems.
- Expert in aligning MarTech strategy with business stakeholders, using data-driven insights and championing cloud DevOps and QA methodologies.