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Tier-1 brand, metro role, and mid-level SEO title increase competition.
Core SEO, analytics, and automation skills are transferable, though AEO fintech experience is preferred.
Explicit 5–7 years and mandatory technical AEO, GA4, and automation skills raise shortlisting strictness.
Develop and execute Razorpay’s Agentic Experience Optimization (AEO) strategy with measurable KPIs around AI answer visibility, brand mention share, and citation rates.
Oversee technical readiness and content optimization to ensure Razorpay’s digital properties are structured and accessible for AI agents and large language models.
Build and manage AEO measurement frameworks, automation workflows, and dashboards to quantify AI-driven marketing impact and automate routine SEO/AEO operations.
5 to 7 years of SEO experience including 1-2 years in AEO, AI search optimization, or LLM-related content strategy.
Strong expertise in technical SEO, AI-powered content generation, SEO/AEO tooling, GA4 implementation, and building automation workflows using AI tools and scripting (Zapier, Make.com, Python, etc.).
Experience working in B2B SaaS, fintech, or payments domains is strongly preferred.
Work Experience Required: 5 to 7 years in SEO-related roles with significant AI/AEO exposure.
Technically proficient strategist able to build end-to-end automated AI content workflows and measurement architectures with APIs and advanced analytics tools.
Experienced in managing cross-functional collaboration across SEO, product, engineering, and marketing teams to deliver integrated AI content initiatives.
Background in fintech or B2B SaaS domains with hands-on knowledge of developer documentation and AI/ML fundamentals, enabling impactful AI-driven content optimization.