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Tier-1 brand, mid-level role, and metro locations create high candidate competition.
Requires specific DV360/programmatic ad-ops experience, limiting cross-industry transferability.
Explicit 4–6 years requirement and mandatory DV360/platform experience makes shortlisting strict.
Own end-to-end execution, monitoring, and optimization of digital advertising campaigns on DV360 and related programmatic platforms.
Set up and launch campaigns including configuration of insertion orders, targeting, budgets, creatives, and tracking mechanisms with quality assurance.
Continuously monitor campaign performance metrics (CTR, CPM, CPC, CVR, CPA, etc.) and execute optimizations for delivery efficiency and KPI achievement.
4–6 years experience in Ad Operations, Campaign Operations, Programmatic Operations, or Performance Marketing.
Mandatory hands-on experience with Google Display & Video 360 (DV360) or similar DSPs/programmatic platforms.
Experience managing campaigns across Display, Video, YouTube, OTT/CTV, and programmatic inventory.
Advanced working knowledge of Excel/Google Sheets; knowledge of SQL, CM360, Floodlight, conversion tracking is preferred but not mandatory.
Experienced in handling both SMB and large advertiser campaigns with a focus on campaign accuracy and performance delivery.
Strong operational focus on programmatic buying workflows, OTT/CTV advertising, and complex campaign optimizations.
Detail-oriented multitasker capable of managing multiple campaigns simultaneously and translating learnings into operational SOPs.