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Strong unicorn brand, remote-first role, mid-level generalist title, APAC scope and broad marketing skillset.
Requires SaaS/tech field marketing and APAC partner experience, limiting cross-industry transferability.
Explicit years, ABM and event mandates, and specific martech requirements enforce strict candidate filtering.
Develop and execute Field and Partner Marketing strategies for the APAC region aligned with Sales and Partner teams.
Own end-to-end execution of events including logistics, budget management, and onsite presence, plus managing conference sponsorship lifecycle.
Design and run targeted ABM campaigns for strategic enterprise accounts and lead regional partner marketing initiatives, tracking performance and ROI.
5 to 7+ years of experience in Field Marketing, preferably in tech or SaaS.
Proven experience managing complex events and integrated campaigns across Americas or APAC regions.
Strong project management with ability to handle multiple workstreams, budgets, and deadlines.
Work Experience Required: 5 to 7+ years in relevant field marketing roles.
Experienced operating cross-functionally with Sales, Marketing and external partners in global or regional contexts.
Has a strong analytical mindset using martech tools for tracking, reporting, and optimizing marketing performance, especially ABM programs.
Comfortable managing end-to-end event execution and partner marketing initiatives in technology-driven environments.