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Tier-1 brand, mid-level generalist growth role in metro attracts many qualified applicants.
Growth, analytics and CRM skills are transferable across consumer tech, though fintech lending experience increases fit specificity.
Explicit 4–6 years plus required SQL, Looker, and CRM tooling makes hiring filters stringent.
Own end-to-end planning, execution, and optimization of growth campaigns for Paytm Postpaid to increase awareness, activation, conversion, retention, and monetization.
Analyze funnel leaks, segment user cohorts, and identify key growth levers using data and experimentation (A/B testing) to drive increased loan disbursals.
Collaborate cross-functionally to improve product user journeys and campaign effectiveness using analytics tools (SQL, Looker) and AI-enabled operational improvements.
4 to 6 years experience in growth, campaign management, or product marketing, preferably in fintech, e-commerce, or consumer tech.
Hands-on experience with analytics tools such as SQL, Looker, or Amplitude and engagement tools like CleverTap or MoEngage.
Strong understanding of user funnels, segmentation, attribution, and hypothesis testing using data to inform campaign decisions.
Work Experience Required: 4 to 6 years in relevant roles; Notice period: Not explicitly mentioned in the JD.
Experienced in managing multi-channel growth campaigns with a data-driven approach and continuous experimentation mindset.
Able to integrate insights across marketing, product, analytics, and business teams to optimize user journeys and drive measurable growth outcomes.
Familiar with fintech or lending domain and comfortable working in a fast-paced, ambiguous environment using tools like SQL and AI for operational efficiency.