





Mid-level generalist sales title, metro location, and 3–6 year range increase candidate competition.
HORECA and related FMCG/F&B experience preferred, so industry-specific background strongly matters.
Explicit 3–6 year requirement and HORECA domain preference create moderate candidate filtering.
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Develop and implement sales strategies targeting HORECA segment (hotels, restaurants, cafés, caterers, institutions).
Acquire and build long-term relationships with new clients in the HORECA sector.
Achieve assigned sales targets through effective presentations, negotiations, and closing deals.
Bachelor's degree in Business, Marketing, Hospitality or related field; MBA preferred.
3-6 years of B2B sales experience, preferably in HORECA segment or related fields such as FMCG, food & beverage, hospitality products.
Proficiency in CRM management, MS Office, strong negotiation and communication skills.
Willingness to travel as part of the sales role.
Experience specifically in B2B sales within HORECA or closely related industries like food & beverage or hospitality.
Demonstrated ability to build and maintain client relationships and meet sales targets.
Comfortable working in a client-facing role requiring presentations, negotiations, and travel.