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Generalist mid-senior digital marketing role with broad toolset at a known global firm.
Marketing automation and ABM skills transfer across industries but B2B insurance nuances increase domain specificity.
Explicit 7+ years plus mandatory CRM, Outreach, Salesforce, and analytics skills elevate screening rigor.
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Plan, execute, and analyze data-driven digital marketing campaigns targeting ICP-aligned buyers using tools like Outreach, Salesforce, and ZoomInfo.
Own CRM data health end-to-end including auditing, validation, enrichment, and preventing data decay through automation and proactive monitoring.
Develop advanced reports and dashboards to connect campaign data to pipeline metrics and provide strategic insights for continuous improvement.
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
7+ years of experience in marketing or related field with strong focus on data analysis and campaign optimization.
Proven expertise in CRM systems (Salesforce), Sales Navigator, Outreach, ZoomInfo, Brite Verify, Demand Tools, and Microsoft Power BI.
Certifications such as Salesforce Marketing Cloud Specialist, Outreach Sales Engagement, or Power BI preferred but not mandatory.
Experienced strategic campaign specialist with deep expertise in CRM and marketing automation tools for data-driven campaign execution and optimization.
Skilled in managing and analyzing large marketing databases to maintain data integrity, prevent decay, and enable account-based marketing.
Strong project management capability to deliver multiple complex campaigns on time while mentoring junior resources and driving continuous process improvement.