Manager / Senior Manager – Marketing & Communications (Vendor Consultant Role)
NASSCOM (company site, opens in a new tab)10+ yrsBengaluruOn-siteDirect career pageEst. 18–28 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Own and refine Nasscom DeepTech's brand positioning, messaging strategy, and creative direction for campaigns and content to generate measurable lead outcomes like applications and registrations.
- Develop and execute content strategy and editorial calendar focusing on deeptech themes and flagship programs, creating diverse thought-leadership assets and narrative materials to engage founders, corporates, investors, and policymakers.
- Manage brand consistency, multi-platform campaigns (LinkedIn, X, Instagram, YouTube), storytelling assets, community engagement, and agency collaborations to maximize ecosystem visibility and program impact.
Minimum Requirements
- 10+ years experience in marketing communications, content strategy, corporate communications, or technology ecosystem advocacy.
- Proven ability to independently define and execute brand positioning and messaging strategies with measurable lead generation accountability.
- Expertise in content and campaign management for complex technology ecosystems and deeptech domains such as AI, Quantum, Robotics, Semiconductor, Biotech, Mobility.
- Proficiency with generative AI tools, design software (Canva or Adobe Suite), digital CMS, social scheduling, and email marketing platforms.
Ideal Candidate Profile
- Experienced in managing strategic storytelling and brand positioning for technology or deeptech-related ecosystems, with prior work in incubation, accelerators, industry bodies, tech journalism, or public policy sectors.
- Demonstrates strong technical writing skills capable of simplifying complex technologies for diverse audiences including founders, investors, GCCs, and policymakers.
- Operates with high autonomy, agility, and initiative to manage multiple content and campaign pipelines while working with diverse internal teams and external agencies.