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Strong NASSCOM brand, generalist senior marketing title, and Bangalore metro make applicant density high.
Requires deeptech storytelling, startup/ecosystem networks, and policy engagement, limiting cross-industry transferability.
Mandatory 10+ years, deeptech/content experience, and lead-generation accountability imply strict shortlist filters.
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Own and refine Nasscom DeepTech's brand positioning, messaging strategy, and creative direction for campaigns and content to generate measurable lead outcomes like applications and registrations.
Develop and execute content strategy and editorial calendar focusing on deeptech themes and flagship programs, creating diverse thought-leadership assets and narrative materials to engage founders, corporates, investors, and policymakers.
Manage brand consistency, multi-platform campaigns (LinkedIn, X, Instagram, YouTube), storytelling assets, community engagement, and agency collaborations to maximize ecosystem visibility and program impact.
10+ years experience in marketing communications, content strategy, corporate communications, or technology ecosystem advocacy.
Proven ability to independently define and execute brand positioning and messaging strategies with measurable lead generation accountability.
Expertise in content and campaign management for complex technology ecosystems and deeptech domains such as AI, Quantum, Robotics, Semiconductor, Biotech, Mobility.
Proficiency with generative AI tools, design software (Canva or Adobe Suite), digital CMS, social scheduling, and email marketing platforms.
Experienced in managing strategic storytelling and brand positioning for technology or deeptech-related ecosystems, with prior work in incubation, accelerators, industry bodies, tech journalism, or public policy sectors.
Demonstrates strong technical writing skills capable of simplifying complex technologies for diverse audiences including founders, investors, GCCs, and policymakers.
Operates with high autonomy, agility, and initiative to manage multiple content and campaign pipelines while working with diverse internal teams and external agencies.