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High: Tier-1 pharma, metro Mumbai, mid-level Brand Manager with broad omnichannel marketing requirements.
High because vaccine/pharma marketing demands regulatory, medical and HCP-targeting experience.
High due to explicit 3+ years, MBA preference and regulated pharma/vaccines domain requirements.
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Manage brand strategy and product positioning for adult vaccines to drive market growth and profitability.
Develop and execute marketing plans, including creative and in-clinic campaigns targeting healthcare professionals and patients.
Lead competitor analysis and cross-functional collaboration to optimize product performance and support sales teams.
Minimum 3 years of work experience.
MBA qualification mandatory.
Location: Worli, Mumbai.
Preferred experience in digital marketing and media campaigns.
Experienced brand manager with strong skills in digital fluency and marketing campaign planning.
Capable of data-driven decision making using market intelligence tools like IMS and SMSRC.
Able to work cross-functionally with sales, regulatory, and medical teams to drive product success.